Greg Phitidis

Brand Director at Free Brands (FREE)

Greg is Brand Director at FREE, a strategy and creative agency dedicated to helping insurance businesses grow. Like many in the industry, Greg fell into insurance by accident and quickly realised it’s one of the world’s best-kept career secrets. He sees talent as a major lever for growth and believes that to compete with the Big Four consultancies and global tech firms, insurance businesses must treat talent attraction as an integrated part of their brand positioning and proposition, not simply an HR challenge. Greg is the author of FREE’s Re:generation Report and The Inside Story, research that explores the gap between how insurance is perceived externally and the reality of working within it. He also works with Insurance Ireland on a collective talent attraction strategy for the industry.

All Sessions by Greg Phitidis

  • Fenchurch Room


  • 11:00  - 11:30
    For HR and talent departments that are often managed by instinct and centred on people, quantitative measurement can offer clarity that is difficult to gain through intuition alone. In talent work across the insurance sector, reliable data gives leaders a way to understand workforce migrations and spot shifts that may otherwise remain hidden. Figures do not replace judgement, but they can help guide decisions and show how initiatives gain pace over time.
    Retention



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Greg Phitidis